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20+ Powerful UX Statistics To Impress Stakeholders 2024

PUBLISHED

25 April, 2024

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Annemarie Bufe

Content Manager

Top UX Statistics

Top UX Statistics

The following UX statistics showcase the importance of the profession:

  1. Every $1 invested in UX results in a return of $100 (ROI = 9,900%).

  2. Boosting the UX development budget by 10% can lead to an 83% increase in conversions.

  3. Companies that implement top design practices grow twice as fast as the industry benchmark growth rate.

  4. 1 in 5 users spend over 4.5 hours per day on their mobile phones.

  5. 39% will stop engaging with content when loading time takes too long.

  6. 85% think that a company's mobile site should be as good or better than a desktop site.

  7. 88% of users are less likely to return after a bad user experience.

  8. Mobile users are 5 times more likely to abandon a task if a site isn’t mobile-optimized.

  9. 83% of consumers believe that a seamless user experience across all devices is essential.

  10. 80% of people are willing to pay more for a better user experience

  11. A report from Walmart suggests a direct correlation between improved loading times and conversion rates, highlighting a 2% increase in conversions for every second of improvement.

  12. A well-done UX design can triple website conversion rates.

Business of Apps reports that 24% of Android apps were uninstalled within one day after download, and in total, 49% were uninstalled within a month after download.

The bottom line of these UX statistics: Companies should invest money and time into user experience design.

Investing in UX design is essential for companies because it can have a significant impact on the success of their products.

Mobile App UX Statistics

Mobile applications have become an integral part of our daily lives. As a result, understanding mobile app UX is critical for businesses that look to make a mark in this competitive space.

  1. Costa Coffee increased app registrations by 15% by finding invalid password entries

  2. JobNimbus increased app ratings from 2.5 to 4.8 after redesigning their app & using UXCam data.

  3. Recora reduced support tickets by 142% by using session replay to get information on UX issues.

  4. PlaceMakers doubled in-app sales after finding a UX issue with session replay.

  5. Housing.com increased feature adoption by 20% after redesigning its search functionality.

User Engagement and Satisfaction UX Statistics

Satisfied users are more likely to become repeat customers and recommend your product or service to others. Engaging users through a seamless and intuitive UX can significantly impact customer satisfaction levels. Here are some UX statistics to prove that:

  1. 74% of visitors are likely to return to a site with good mobile UX, and 90% of smartphone users say they’re more likely to continue shopping if they're having a great user experience​.

  2. 23% of people who've had a positive user experience share it with ten or more people.

  3. 63% of smartphone users are more likely to buy from companies whose mobile sites or apps provide relevant product recommendations.

  4. 58% of smartphone users view companies more favorably when their mobile sites or apps remember their identity and past actions.

UX First Impressions Statistics

UX first impressions hold significant weight in determining user engagement and retention rates. Here are some compelling statistics highlighting the importance of UX first impressions:

  1. First impressions are 94% influenced by design. Up to 75% of users trust a visually appealing website.

  2. Most users use an app for 3-7 days. If the app doesn’t impress them during that time, it's hard to keep them or get new ones.

  3. It takes less than 500ms, or even just 50ms, to make a good first impression.

User Frustration UX Statistics

Frustrated users are unsatisfied, don’t like to use your app, will delete it without using it, or, in the worst case, will tell others about their bad experience. The following UX statistics will show you the importance of preventing user frustration:

  1. 13% of customers will tell 15 or more people about their bad experiences.

  2. Only 1 out of 26 customers complain when they are unsatisfied.

  3. 91% of unsatisfied customers who don’t complain simply leave.

  4. PWC found that 32% of customers leave a brand they loved after just one bad experience.

  5. About 21% of mobile apps have only been used once.

  6. 52% of users say the main reason why they won’t return is aesthetics.

  7. 90% of users have stopped using an app due to poor performance.

  8. Only 1% of users say e-commerce websites meet their expectations every time.

  9. Only 55% of companies are currently conducting user experience testing.

  10.  A 1-second delay in page response can lead to a 7% decrease in conversions.

  11. 48% of customers feel that poor mobile website designs imply the company doesn’t care about their business.

  12. 88% of users state they will abandon an app if it consistently experiences glitches or technical bugs.

  13. RetailDive finds that smaller screens cause higher abandonment rates among mobile users, with apps facing up to 73.4% abandonment. Without optimization for speed, performance, design, adaptability, and usability, this can be higher.

  14. CleverTap highlights that 28% of people uninstall apps because of excessive ads and notifications.

  15. 66% of consumers indicate they will stop engaging with a brand if their experience isn't personalized.

UX Pitfalls & Bottlenecks Statistics

It’s easy to neglect UX since there are so many pitfalls associated with them. Check out these stats on UX pitfalls.

  1. 43% of organizations lack processes to make UX and design decisions based on user feedback.

  2. Only 13% of organizations have a UX leader in the C-suite.

  3. Organizations gauge UX success based on metrics such as customer satisfaction (63%), sales retention (60%), and product or site analytics (50%). (Note that there are other important KPI metrics that only mobile app analytics tool like UXCam can measure.)

  4. 55% of organizations report that they lack the "time" to establish a user-centric culture in design.

  5. 45% of companies do not conduct any form of UX testing.

E-commerce UX Stats

During this time it’s quite easy to get what you need on the internet. Shopping apps and websites can be found everywhere.

But there are several aspects you have to keep in mind when you design an e-commerce app. You don’t want to lose the customer before the purchase (which is why you want to use tools like session replay). The next wave of UX statistics will give you an idea of what’s essential for a good shopping user experience.

  1. 60% of online shoppers exclusively use mobile devices to make shopping decisions.

  2. 50% of eCommerce revenue is generated from mobile devices.

  3. 68% of users wouldn’t submit a form if it required too much personal information.

  4. Customers who have a negative brand experience on mobile are 62% less likely to purchase from this brand in the future.

  5. 55% would deter from a form if it included an automatic email subscription.

  6. In a survey conducted by Cisco, 81% of consumers trust companies with strong privacy policies.

  7. Marketers indicate that there is a 30% increase in engagement when you use fonts that are consistent with your brand.

  8. According to Adobe's research, responsive design can enhance cross-platform consistency, resulting in a 20% increase in engagement.

  9. The demand for conversational interfaces is increasing. Grand View Research predicts that the global chatbot market will reach $9.4 billion by 2024.

  10.  A study by Capgemini discovered that 70% of consumers now prefer interacting with conversational assistants for quicker interactions.

  11. Data Bridge Market Research forecasts that the visual search market will exceed $32 billion by 2028.

  12. Personalizing push notifications can increase reaction rates by up to 400%.

Good UX design can improve user satisfaction and loyalty, leading to increased customer retention and potential word-of-mouth marketing. It can also improve the efficiency of the product, leading to increased productivity for both the company and its users.

In addition, good UX design can differentiate a company's product from its competitors and give it a competitive edge in the market. Furthermore, investing in UX design can save a company money in the long run by reducing the need for costly redesigns and updates to address user frustration and dissatisfaction.

Investing in UX design can bring many benefits to a company and is well worth the investment.

Conclusion

In today's fast-paced digital era, where competition is just a click away, the importance of delivering a superior user experience (UX) has never been more paramount. Here's a concise exploration of why UX holds such a pivotal role in the modern digital landscape:

  1. User Expectations Have Evolved: Modern users are accustomed to seamless, intuitive experiences online. Any friction or confusion can quickly lead to dissatisfaction, causing potential customers to migrate to competitors.

  2. First Impressions Matter: Users form an opinion about a website or application in mere seconds. A positive UX can help ensure that this initial impression is a favorable one, increasing the likelihood of user engagement and conversion.

  3. Enhanced User Retention: A well-thought-out UX design is not only about attracting users but retaining them. Users are more likely to return to a site or app that offers a pleasant, easy-to-navigate experience.

  4. Direct Impact on ROI: Businesses that invest in UX often see a higher return on investment. An improved user experience can lead to increased conversions, customer loyalty, and brand advocacy, all of which contribute to a company's bottom line.

  5. Mobile Dominance: With an increasing number of users accessing websites and apps via mobile devices, a responsive and user-centric design becomes critical. A poor mobile UX can alienate a significant portion of the audience.

  6. Accessibility and Inclusivity: Good UX also means creating experiences that are accessible to everyone, including those with disabilities. Inclusivity is not only ethically right but also broadens the potential audience base.

  7. Builds Trust: Users are more likely to trust (and transact with) websites and applications that offer a seamless and intuitive experience. Trust is the foundation of building long-term relationships with customers.

Do you know of essential UX design statistics that we missed? Please let us know!

FAQ

What’s the ROI of UX?

According to a study by Forrester, every $1 that’s being invested in UX returns $100. This is equal to a return of 9,900%.

How does UX impact retention?

88% of people are less inclined to return to a site after a bad UX.

How do users behave after experiencing bad UX?

91% of unhappy clients who don’t complain just disappear without leaving feedback.

You might also be interested in these;

The Hotjar for Mobile Apps: UXCam

What is UX Analytics

What is User Behavior Analytics? It's not UX Analytics

Bad UX examples: Our guide on what not to do

Mobile UX Design: The Complete Expert Guide

Top 10 Analytics Tools for Mobile

Best Remote Usability Testing Tools

Product Analytics Tools Expert Guide

UX Optimization: 4 Steps to deliver a better user experience

AUTHOR

e0a77d45f2235500f6fb529673354877?s=150&d=identicon&r=g
Annemarie Bufe

Content Manager

Passionate hobby dancer. Working at UXCam.

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