How Inspire Fitness Increased In-App User Activity by 460%
Inspire Fitness offers live and on-demand workout classes through their mobile app, helping users train at home with professional instructors. As the app scales with new content and a growing user base, the product team needed deeper insights into how users engage with their platform.
460% increase
of time spent in-app over past 3 months
181% increase
in new user sign-ups over past 3 months
40% decrease
in total app crashes over past month
The Challenge
As the fitness industry shifted towards digital experiences during the pandemic, Inspire Fitness went from small-scale disruptor to a leader in online fitness classes. Active customers doubled and the metrics around reserved and completed classes increased significantly.
As the demand grew, the Product team wanted a holistic picture of retention and engagement. Some key metrics like DAU, MAU and real-time performance stats were obtained through Mixpanel and Instabug, but the team realized they needed to drill deeper into qualitative data to understand typical user behavior.
They hit a roadblock when they wanted to make data-driven decisions on the type of fitness content to publish. There was no way to answer this question with the existing analytics stack.
We wanted a single, comprehensive solution to get a good picture about the health of the product from a qualitative perspective. UXCam helps us achieve exactly that.
The Solution
After choosing UXCam as their qualitative analytics platform, the Product team worked closely with developers to set and track the relevant app events, implementing them in two hours using the React Native SDK.
Session recordings gave the team real-time feedback on how users onboard, start training, and navigate the app.
Thanks to the custom events they set up, Event Analytics became the go-to place for measuring key KPIs: the most active customers, the workouts with the highest engagement, and the instructors leading the most popular classes.
Issue resolution also improved. Thanks to Issue Analytics, the team gets real-time alerts on crashes and freeze issues along with the affected sessions, and has set up a quick response procedure for negative app store reviews by filtering sessions by device or version type.
We wanted to make data-driven decisions on what content to push out next and evaluate how our instructors are doing. With UXCam, we get a holistic picture of the top performing content within the app and the instructors that drive the highest user engagement.
The Result
The results spoke for themselves:
- 181% increase in new user sign-ups
- 415% increase in total app sessions
- 460% increase in time spent in-app
- 40% decrease in total app crashes
- 56% decrease in rage taps
Setting up events is now part of every feature release. After each launch, the team gets a comprehensive picture of feature engagement through Session Recording, Event Analytics and Heatmaps.
UXCam is now widely used by the Product, Engineering, and Customer Success teams, and has become an integral part of how Inspire Fitness builds and improves their product.
UXCam helps us be more proactive with finding new opportunities. The real-time user feedback helps us plan, define and iterate continuously.